Internet Entrepreneurs Guide To Success

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7 reasons why you MUST have your own info product

August 15th, 2010 · No Comments · Internet Marketing

Think about this: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And if you do it right . . . to make some money along the way.

What is info marketing?

This is by far the simplest business you can start. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?

But how does it all work?

We’ve established that it’s a simple concept. But to make it a successful business there has to be value in the info you’re selling. So step one is to discover what kind of info people want. How can you find out what people want?

One easy way to figure it out is with a simple search. Just go to Yahoo! answers or ask.com and see what kinds of questions people are asking. You’re looking for popular questions or common themes. For things that are causing people discomfort. Then just give them the answer in your ebook.

Power tip

If you’re worried about how to write and ebook. Consider this: An ebook is just a series of articles. So instead of sitting down to write the whole thing. Just try to write one or two articles a day. And when you’ve got a few finished, refine and expand on them and put them together into an ebook.

OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article Here are 7 reasons for you:

1. Simplicity and ease

As soon as you have the pieces in place, it’s virtually maintenance free. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

You don’t have any inventory. You don’t have to ship anything. Your business is 100% digital.

2. Product combos

When you have a created a few information products. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. Your customers will gladly pay more for a single bigger ebook. Versus multiple smaller ones.

3. Resellers

Since it’s your product, you can offer other people the resale rights. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. And the best part is you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. And build an email list that you can sell other products to.

5. More leverage

You can also take parts of your ebook and turn it into smaller eBooks. Then use these to generate leads for the main product. They can be free or low prices. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…

6. An army of affiliates

This is a real power strategy. If you’ve got products you own. You can get other people to promote it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you’re not convinced to start selling information products, then you’ve probably been sleeping. You’ll be the master of your destiny. Because you’re the boss! So just get started:

  • Head over to Yahoo! answers
  • Find out what people need to know
  • Write about the answers

Don’t make info product creation any more complicated than that. And in short time you’ll have the foundation for your own info product.

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