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Affiliate Business Tips

August 11th, 2010 · 1 Comment · Internet Marketing

Presell like a pro

The number one strategy to increase your affiliate sales is preselling.

First, what is preselling? Preselling is both an art and a science. And it’s function is to prepare your reader to buy something. Then when they’re ready, refer them to the product website so they can buy it. And if it’s done properly, the process is completely sub-conscious.

The gist is that you give your reader some useful information. Then send them to the sales page. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.

  • It builds trust – Readers who trust you are more likely to click your links. Which obviously means you’ll make more sales.
  • Preselling is disarming – When you’re not hyping or pitching a product, your reader lets their guard down. This means they are more open to what you’re saying. And your intention is conveyed more easily.
  • It creates buying readiness – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. For example, the sales message on the page you’re linking to. And being open to the information there means they are much more likely to buy.
  • You make more money – They arrive at the product website prepped to buy. Open to the sales message and feeling safe. The only possible result is more sales!
  • It increases customer satisfaction – Plus, they feel they’ve made the buying decision on their own. Versus being pitched or convinced. So they are happier with their purchase.
  • Your profits go up – Satisfied customers are less like to refund. And that translates to more commission staying in your affiliate business.

Obviously, it’s important to presell. You make more money. Your customers are happier. That’s a clear win-win.

Now, here’s how preselling works:

You’ve learned the importance of preselling. So, hopefully you’ve decided to start preselling. So, it’s time to break down how it works. As I mentioned earlier, it’s both an art and a science.

The art of preselling

First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. The idea is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a purchase.

The science component

There are also several key elements that need to be included.

One of these key elements is the presentation of the information. You have to have your end in mind. Your end goal is to make a sale of the product you’re preselling. How can providing information accomplish this goal? The first method is to provide enough info to get them started, but not enough to finish. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.

Next, you have to use “convert linking” methods. Instead, you use a direct link to the product website. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? This is all part of the science of preselling. You use an image tag to cookie your reader before they leave your site.

Next, you want to make sure you’re linking on related words and phrases. People are used to clicking on hyperlinked words to get information they’re looking for. And if the words you hyperlink relate, your reader will naturally click them for more information.

Putting all of this together creates a powerful affiliate marketing formula for success.

Now for the bad news…

This process is not easy – at all! Let’s look at the skills required to pull it off: Great content. First and foremost, you have to be able to write a great article that provides valuable information. This means you have to be able to write well, and have enough knowledge to be useful. Strategic writing. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. After that you have to figure out which products you want to promote. Even if you can pull off writing and great article. Your efforts are completely wasted if you don’t pick a winning product.

Techy stuff. And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you do it wrong, you won’t get paid for the traffic you send.)

In closing:

Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! So, start now and develop preselling content for all your affiliate promotions. Please don’t be lazy. Put in the effort to reap the greater rewards.

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