Internet Entrepreneurs Guide To Success

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Affiliate Marketing Revised

September 9th, 2010 · 1 Comment · Internet Marketing

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. There’s no doubt it’s easier than starting your own business. But starting your own business is really hard, so it’s all relative.

The bad news…

The worst part is that the information you’ve received is all wrong. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And sit back and collect the profits. But this just won’t work!

Forget keywords

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. It’s time for a paradigm shift.

A better way

There’s still hope. Here’s how to win at this game.

  • Get into CPA marketing
  • Instead of researching keywords, research demographics
  • Use image ads

Start using CPA marketing

CPA stands for Cost Per Action. It’s much better than promoting a product. Because your visitor doesn’t have to buy anything. You earn a commission for having them perform an “action”. Such as filling in a form. And it’s much easier to get them to do that.

Utilize demographics data

Don’t waste time researching keywords (see below). So spend your time doing demographics research. First you select your CPA offer. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Market on display networks

So far, you’ve got your CPA offer and your target demographics. You can target these exact demographics on display networks. Using image ads. And you don’t need to know or buy a single keyword. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summing it up

This is powerful method to make money online. Because it’s free to get started in CPA. It’s much cheaper to do image ads than keyword ads. Display networks let you do demographics targeting. And your commission is much easier to earn.

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