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Affiliate Marketing Revised

September 15th, 2010 · No Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. Everything you’ve been taught is simply out of date. You need to adapt and change or perish.

The big lie

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.

The bad news…

The worst part is that the information you’ve received is all wrong. The first thing you’re taught is to pick some great products. Next to pick your keywords carefully. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But, it’s all wrong.

Don’t bother with keywords

This method worked a couple years ago. But it’s just too competitive to use keywords now. It’s time for a paradigm shift.

A brand new formula

All is not lost. Follow this method and win again…

  • Start using CPA marketing
  • Do demographics research
  • Use image ads

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Like completing a survey. Which is much easier than getting them to buy something.

Do demographics research

Keywords are no longer relevant (you’ll see in a minute). So spend your time doing demographics research. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And discover the exact demographics of your ideal prospect.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. Display networks allow you to target demographics with your ads. And use images as your ads. And you don’t need to know or buy a single keyword. And you’ll save a fortune. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summary

This is powerful method to make money online. Because getting started in CPA is free. Image ads are cheap. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

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