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Affiliate Marketing Revised

September 19th, 2010 · 2 Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.

The promise

Unfortunately, you’ve been led to believe affiliate marketing is easy. This is partially true. It is the easiest business you can possibly start. But starting your own business is really hard, so it’s all relative.

The cold hard truth

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to pick your keywords carefully. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But it doesn’t work.

Keywords are dead

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. Adapt and change…

The NEW game

There is a light at the end of the tunnel. Here’s how to win at this game.

  • Do CPA marketing instead of product promotion
  • Do demographics research
  • Use image ads

Get into CPA marketing

CPA stands for Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Such as filling in a form. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Next, you go to Quantcast.com. And discover the exact demographics of your ideal prospect.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. Display networks allow you to target demographics with your ads. And let images do the work. And there was no keyword research required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summing it up

This is truly a quick cash concept. Because getting started in CPA is free. You can buy image ad clicks for a fraction of keyword ad clicks. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.

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