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Affiliate Marketing Revised

September 27th, 2010 · No Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. If you play by the old rules, you will lose this game.

The big lie

You’ve probably heard how easy it is to start an affiliate business. This is partially true. There’s no doubt it’s easier than starting your own business. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But this just won’t work!

Don’t bother with keywords

There was a time when this worked. But keywords are too expensive now. So, throw it all away.

A better way

There is a solution to this problem. Follow this method and win again…

  • Start using CPA marketing
  • Utilize demographics data
  • Use image ads

Start using CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You earn a commission for having them perform an “action”. Such as filling in a form. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) But demographics are highly important. First you select your CPA offer. Then hop over to Quantcast.com. And find your target demographic.

Use image ads

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And let images do the work. And there was no keyword research required. Plus you’re going to save a ton of money. Image ad clicks are much cheaper.

Summing it up

This is truly a quick cash concept. Because getting started in CPA is free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.

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