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Affiliate Marketing Revised

August 23rd, 2010 · 5 Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. If you play by the old rules, you will lose this game.

The big lie

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. There’s no doubt it’s easier than starting your own business. But “easier” doesn’t mean “easy”.

The bad news…

To top it off you’ve been given false information. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And finally get a fat check for all the sales. But this just won’t work!

Don’t bother with keywords

Keyword advertising used to work. But keywords are too expensive now. So, throw it all away.

A brand new formula

There is a solution to this problem. Here’s how to win at this game.

  • Start using CPA marketing
  • Instead of researching keywords, research demographics
  • Do image ad marketing

Start using CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. You earn a commission for having them perform an “action”. Like completing a survey. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). So spend your time doing demographics research. First you select your CPA offer. Then hop over to Quantcast.com. And find your target demographic.

Do image ad marketing

So you know what your promoting and you know who will be interested. Display networks allow you to target demographics with your ads. And use images as your ads. And there was no keyword research required. And you’ll save a fortune. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summing it up

This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. Display networks let you do demographics targeting. And your commission is much easier to earn.

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