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Affiliate Marketing Revised

August 31st, 2010 · 2 Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.

You’ve been duped

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. There’s no doubt it’s easier than starting your own business. But “easier” doesn’t mean “easy”.

The bad news…

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But this just won’t work!

Forget keywords

Keyword advertising used to work. But keywords are too expensive now. It’s time for a paradigm shift.

A better way

All is not lost. Follow this method and win again…

  • Get into CPA marketing
  • Do demographics research
  • Do image ad marketing

Get into CPA marketing

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because it doesn’t involve payment. You get paid when they take an “action”. Like completing a survey. And it’s much easier to get them to do that.

Do demographics research

Keywords are no longer relevant (you’ll see in a minute). Invest your research time into demographics. First, select the CPA offer you want to promote. Next, you go to Quantcast.com. And research what kinds of people will be interested.

Use image ads

Now you have your offer and your demographics. You can advertise directly to them on display networks. And let images do the work. And you don’t need to know or buy a single keyword. Plus you’re going to save a ton of money. Image ad clicks are much cheaper.

Summing it up

This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

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