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Affiliate Marketing Revised

September 3rd, 2010 · No Comments · Internet Marketing

OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

The worst part is that the information you’ve received is all wrong. The first thing you’re taught is to pick some great products. Next do some keyword research. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But, it’s all wrong.

Don’t bother with keywords

There was a time when this worked. But keywords are too expensive now. It’s time for a paradigm shift.

The NEW game

All is not lost. Follow this method and win again…

  • Do CPA marketing instead of product promotion
  • Utilize demographics data
  • Market on display networks

Start using CPA marketing

CPA means Cost Per Action. It’s so much easier than promoting products. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Market on display networks

So you know what your promoting and you know who will be interested. Display networks allow you to target demographics with your ads. Using image ads. And there was no keyword research required. And you’ll save a fortune. Image ad clicks are much cheaper.

Summary

This is powerful method to make money online. Because getting started in CPA is free. You can buy image ad clicks for a fraction of keyword ad clicks. You can laser target with demographics. And you get paid for having them take a simple action.

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