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Affiliate Marketing Revised

September 5th, 2010 · 1 Comment · Internet Marketing

Everything you think you know about building an affiliate business is wrong. Everything you’ve been taught is simply out of date. You need to adapt and change or perish.

You’ve been duped

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. It is the easiest business you can possibly start. But that doesn’t mean it’s easy.

The bad news…

To top it off you’ve been given false information. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And just enjoy the commissions. But this just won’t work!

Forget keywords

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. It’s time for a paradigm shift.

The NEW game

All is not lost. Here’s how to win at this game.

  • Do CPA marketing instead of product promotion
  • Instead of researching keywords, research demographics
  • Use image ads

Start using CPA marketing

CPA stands for Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You earn a commission for having them perform an “action”. Such as filling in a form. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

You’re not even going to use keywords (explained below.) Invest your research time into demographics. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Market on display networks

Now you have your offer and your demographics. Display networks allow you to target demographics with your ads. Using image ads. No keywords required. The biggest advantage is price. Keyword ads are expensive, but image ads are still cheap.

Summary

This is powerful method to make money online. Because it’s free to get started in CPA. Image ads are cheap. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

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