Internet Entrepreneurs Guide To Success

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Email List Building Strategies

August 12th, 2010 · No Comments · Internet Marketing

You need a list. That’s a given. It’s the number one key to opening the success floodgates. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.

How’s how to build a list:

There are 3 factors in list building you need to consider:

  • Your Opt-in Page
  • The Bribe
  • The Opt-in Success Page

Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. This page needs to look professional. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

One way to really spice up your squeeze page is to add a video to it. You only have a few second to get your visitors attention – video helps! And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. You can also find ready-made list building tools that have everything pre-built for you.

The Incentive – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. It has to be something that people actually want. And can benefit from. For example:

  • A report
  • Some useful software
  • Training videos
  • An email series

You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.

If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. There are two important things about the email series. First, it must provide value to your subscribers. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And it enables you to generate cash right away from your new list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. Then they feel good about giving you their email address. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or have someone ghost write for you.

Summing it up

It makes no difference whether you build your opt-in, bribe and thank you page. Or hire someone else to do it for you. Or if you get a ready-done package. It’s just important that you start today building your opt-in list. Once you’ve got it built. You’re free to make money at the push of a button.

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