Internet Entrepreneurs Guide To Success

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How and why to build an email list

October 23rd, 2010 · No Comments · Internet Marketing

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The big money is in online list building. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Anything else is completely extraneous.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. It’s also critical to put together a squeeze page in the right manner. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That means you’ll want to follow these three guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.

Second, the squeeze page should feature a powerful, brief message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

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