Internet Entrepreneurs Guide To Success

Internet Marketing – List Building – Inspiration – Motivation – Business Coaching




Internet Entrepreneurs Guide To Success header image 1

Traffic Generation Tips

August 10th, 2010 · Internet Marketing

The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The most crucial aspect of this process is getting the visitors to your site.

How, then do you get traffic to your site?

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0
  • Articles Directories
  • Video

And here’s how to use each method…

Web 2.0 Methods

Web 2.0 is the name given to websites that get their content from their users. What this means for you is that you can join into the community and add your own content. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Articles Sites

Article marketing really builds on the Web 2.0 concept. Article sites are in essence web 2.0 websites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. And in addition to this, other users can take your article and place it on their own website. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. If you want to generate traffic from articles follow these steps:

  • Figure out what keywords you want to go after
  • Write specifically to target these keywords
  • Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.

Video

Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

OK, so how do you do effective video marketing?

  • Set up your YouTube account
  • When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
  • Use the tags in your profile to enter the keywords you want to rank for
  • Make sure to include in your profile a link to your site
  • Upload at least 1 video
  • Include your keywords in the title, description and tags

Summary:

This is a great overview to get your started generating massive traffic to your site.

→ No CommentsTags: ··

Membership Niche Selection Tips

August 9th, 2010 · Internet Marketing

In order to make sure your membership business is profitable, you have to select the right market. Here’s how.

Number 1 – Discover Niches with Fanatics

The number 1 thing you have to do is find fanatics if you want a profitable membership website. What’s a fanatic? It’s someone who is so excited about a certain topic that they will spend their time and money on information about it. Here’s how to find fanatics:

  • Here’s something you may not have considered – magazines! We’re so internet-based these days, it’s easy to forget about them. In today’s economy, running a magazine is tougher than ever – some of the best ones are going out of business. So if it’s on the shelves, it’s making money, which means there is a big market interested in this topic. This is a very good indication that it’s a good niche for you to go into.
  • Watch and listen for fanatics in your daily life. Pay attention to conversations, social events, TV, restaurants, public places to see what people are talking about. People generally talk about things they are interested in. And this means there may be a market for information about it.
  • Don’t forget about clubs and organizations. If there are enough people to to build a club, there are certainly enough people to start a membership site on the same topic. By the same token, if enough people are interested to hold a convention on a certain topic, you can definitely find enough people to build a membership business around that same topic.
  • Think about the things that you are interested in. There’s a good chance that others are interested in these things, as well. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
  • One simple and easy way to find out what’s hot is Google Trends. This service shows you the current most popular search terms. These topics are the hottest topics because lots and lots of people want information about them. Building a membership business around things people are actively searching for is a great way to ensure your success.

Step 2 – Determine the financial feasibility

Once you found a potential niche or topic to center your membership site around, you need to figure out if you can actually make any money in it. An easy way to determine this is to figure out if anyone else is making money in this niche.

Here’s a punch list for figuring out if anyone’s making money in your niche:

  • Find out if there are blogs or forums related to it. Just search Google for “YourNiche blog” & “YourNiche forum” and see what comes up. This tells you there are people who are actively interested in your niche.
  • Check Amazon, eBay and Google Shopping to find out if others are making and selling products in your niche. What you’re trying to figure out is if anyone is making money in this niche, and if people are selling products it means they are making money.
  • Monitor Google Adwords to determine if people are running the same ads for weeks in a row. If they are, this means they’re making money on these ads – otherwise, they’d stop running them. Which means there is money to be made in your niche.

Finally – Figure out your barrier to entry

OK, so you found a hot topic and you know other people are making money on it. Will you be able to get involved and do the same? Here are some things to look at to figure this out:

  • Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. That’s because it’s much easier to build a membership business around information vs. any other kind of product.
  • The last thing you want is a marketing filled with tons of competitors. A few means it’s a profitable niche, but too many means you won’t be able to take a piece of it.
  • Size vs. Competition. Some competition is good. It means that this is a profitable market. And as long as the size of the market is large enough to support the competition, you’re fine.
  • How quickly do people in this market make buying decisions and are the ready to buy? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.

In Summary

OK, now that you’ve figured out what niche you’re going to go into. Determined there is money to be made and that the competition is not too strong to break into it. You’re ready to start your membership business. If you’ve done your homework, your business will be a success because you already know your market is a profitable one with room for you. Learning how to run a membership website is a topic for another article…

→ 2 CommentsTags: ···

Traffic is King, but this comes FIRST

August 8th, 2010 · Internet Marketing

Visitors to your site are critical – getting them there automatically is even better. Here’s how…

Before we begin

Before you begin trying to get traffic to your site, you need to do your keyword research first. Why? Because you have to target these keywords if you are to have any hope of actually generating traffic for them. Which means you need to put some thought into the keywords you’re targeting.

While doing your keyword research, keep the following in mind:

  • Will you be able to rank for these keywords? Take a look at the “strength” of others websites (and how many) are already targeting these keywords.
  • Will the keywords you’re targeting bring buyers? Some keywords will bring lots of traffic, but none of them will buy. You want to generate visitors ready to buy.
  • Another thing to think about is affiliates. Nothing brings more buyers like an army of affiliates. So make sure you are also targeting keywords to attract affiliates.

This is critical to your business, but it takes a lot of time and effort. Experts are expensive and don’t guarantee results. The upside is that these two factors keep most everyone from even doing their keyword research. What I recommend is using website traffic software to save the time of doing it yourself and the money of hiring someone else. This will not only speed it up. It will give you better results, as well.

OK, now we can talk about traffic…

Only after doing your keyword research correctly can you start targeting these keywords to get you traffic.

Here’s a short list of sneaky traffic techniques:

  • Surveys
  • “Traffic Traps”
  • Video Websites

Surveys

The truth is that people really enjoy taking surveys and finding out what other people think. And smart website owners know this, so they will include your survey on their site if you make a good one. And when they put your survey on their site, they will include a link back to your website. This allows you to get free website traffic from other people’s sites! Most people think surveys are just for collecting data, but in this case you don’t even care about the answers. The only thing you have to do is think of a novel question for your survey.

“Help” Websites

Maybe you’ve seen these help sites where people post questions and other people answer them. But, like the surveys, that’s not why you’re going to pay attention to these sites. The other thing they can be used for is to get traffic to your site, leads for your business and sales! Of course, the process of digging through these sites and pulling out the content info of leads for your business is very time consuming. So, if you’re smart, you’ll use website traffic software to do it all for you. Then you just get a daily batch of fresh leads delivered to your inbox.

Video Websites

Another great resource is video sharing sites like YouTube. These sites generate massive traffic and people watch over 2 billion videos a day on YouTube alone . If used properly, video sites can get you more website traffic than you know what to do with.

And don’t worry if you don’t have any idea of how to make a video. It’s really easy to just start with an article or something you’ve already written. Then just do a screen capture of yourself going through it. And like anything else, there is software available that will turn articles into videos for you automatically.

The Bottom Line…

Figuring out how to get some visitors to your site is not hard at all. Just be a creative and think outside the box a bit. You can even use software to automate most of what we’ve talked about.

So, start right now and:

  • Keyword research first is key
  • Then create some surveys born to go viral
  • Make sure to use the “answer” sites
  • Capitalize on video!

→ No CommentsTags: ···

Affiliate Marketing Secrets

August 7th, 2010 · Internet Marketing

Learn Top Affiliate Secrets

If you want to get started quickly and easily making money online, then affiliate marketing is for you. This is when you refer traffic to someone else’s product sales page, they do all the hard work of making the sale and supporting the customer, and you earn at least a 50% commission

Here’s just a few benefits

  1. You can start almost instantly with no up-front costs and no need to make a product, set up a website and sales page, design the website, come up with support tools, or get a merchant account and CRM.
  2. It runs on auto-pilotfor you because they handle the billing, support, maintenance, etc.
  3. You have nearly zero risk because you already know the product sells, because the product owner has already done all the research , development and testing. So if you send visitors you will get paid.

There’s no denying that these benefits make affiliate marketing the best thing going!

There is one major drawback…

After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Most of them will not buy on their first visit, which means you’re losing over 90% of the traffic right off the top. That’s fine for the product owner because she can sell to them again and again, but you can’t.

Is there are way around this?

It’s simple: You must get your visitors’ email addresses before you send them to the product owner’s website. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you’re really on top of your game, you’ll then send to a content mini-site in between.

Here’s why you want to implement these affiliate marketing strategies:

  1. You’ll be building your own list of potential customers that you can market to again and again.
  2. You’ll be warming them up by providing valuable information and then casually linking to the product sales page in the context of this information.

If you want to create an affiliate marketing system like this, you’ll need the following:

  1. A lead capture page, preferably with video
  2. Several high-quality content pages
  3. A multi-part email series with at least 5 emails in it

You’ll use the squeeze page as the place to send your visitors instead of using the product website. Your squeeze page adds your visitors to you autoresponder. This is how you start building your list, and at the same time begin sending them useful information. After subscribing them to your email list, it redirects them to your content mini-site.

You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. While they’re reading the content you’ve provided, your email system is already following up with them to send them back to the product website again and again.

All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.

If you don’t have the time or expertise to set it all up yourself, you can use something like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). On the plus side, you’ll save a ton of time and money vs. trying to build this yourself. Plus you can get started instantly. One negative is that there will be other people using this same affiliate marketing system. However, the odds of you and them both finding the same visitor are so small, that it doesn’t really matter.

The other route you can take is to hire people on Elance to create and implement the various aspects for you. Either way, it’s an important step that you need to take if you’re going to be serious about your affiliate marketing.

→ No CommentsTags: ··

Ad Swap Walk Through

July 21st, 2010 · Email Marketing

By Atheer Fendi

– What is Ad-Swaping and how to go about it?

Okey, it is about sending out an email to your list promoting someones freebie (landing page) and that someone sends out an email to their list promoting your product.
So usually everyone writes their own email ad about their product with the link to the landing page in it. Then give it to the person they want to swap with.
When both have got the email ad now it is just deciding a date and a time so send out. Best is to send out both at the same time so that you don’t get traffic that are already in your list.
Then there are tracking techniques to test the landing page, web form and all that tweaking stuff…
But start with a simple ad swap and then you start adding things to do in the swap routines.

– Does ad swap have to be niche specific, same niche area on both sides?

It is highly recommended to have both partners to be in the same niche.
Say you are in the IM niche and you find a partner in the dog training niche… maybe only a couple of your subscribers are interested in dog training, if any. And the same for your partners subscribers about Internet marketing. If doing so, you both will not gain enough subscribers.
Also when people subscribe to your list, they think you are the expert and want to learn from you. So when you start sending then information about other stuff, like dog training they will think you are just wasting their time as you are not an expert but just someone who likes to send out email… and even a spamer. That will make more people to unsubscribe.
My advice is to NEVER swap with anyone who is not in your niche.

So where do you find people to swap with?

I use Safe-Swaps.com almost all the time to find ad swap partners as it is an automated system where you can have a swap ready to go with only a couple of clicks on your mouse.

→ 9 CommentsTags: