Internet Entrepreneurs Guide To Success

Internet Marketing – List Building – Inspiration – Motivation – Business Coaching




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Don’t Go Broke Trying to Build an Online Business

October 25th, 2010 · Internet Marketing

Spending the Big Bucks

How often are you purchasing ebooks, strategy guides and software to build you IM business? Are you depleting your checking account as you search for the ideal internet money plan? Do you find yourself hitting the BUY NOW button day after day, believing that you’re about to find the missing link in your moneymaking chain?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Far too many Internet marketers are doing the exact same thing.

Those spending habits have a logical appeal. It makes perfect sense to purchase new information and products to keep your business rolling right along. There’s nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. Spending that money when you’re struggling is a different story.

There’s a significant difference between trying to stay on the cutting edge and gambling on every possible tool in hopes of making a business work.

You want to be the smart investor. You don’t want to be the person who’s spent $40,000 on IM products and still isn’t making regular sales.

Making Smart Purchases

How can you avoid dumping too much cash into things you don’t really need? It starts by building a rock-solid foundation. If you look at the core of Internet marketing, it’s really rather simple.

You need to have something to sell. You need a way to sell it. You need to secure traffic to the website you’ll be using to generate sales.

That’s IM in a nutshell. All of your efforts should relate to one of those basic needs.

So, you must work to create a strong presence on all three of those fronts. Anything you buy as you’re building your business needs to address the construction of that foundation.

You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. When you have a foundation in place, you will make money. Then you can start experimenting with new ideas and products.

Smart Foundation Building

You can start building that money making foundation without going broke in the process. Here’s what you need to do.

  • Get a smart, big picture understanding of Internet marketing. You need to hear, straight from the proverbial horse’s mouth, how things fit together and what really works.
  • Focus on ways to boost traffic. Traffic is one of the three core needs mentioned above. It’s also the most important one you’ll address. Until you have adequate traffic, you won’t be able to find out if your products are attractive or if your copy is converting. You need to get people to your site as soon as possible.
  • Find a source of ongoing assistance. An ebook can be great. Solid tutorial videos are a great idea. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. Quality ongoing coaching makes the learning curve less steep and prevents you from wasting time, energy and resources on things you don’t need.
  • Manage your risk. You want to meet your objectives without risking significant losses. Avoid overspending on the tools and information you need to build your business. Look for a business coaching program or mentoring arrangement that doesn’t cost more than you can afford.

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How and why to build an email list

October 23rd, 2010 · Internet Marketing

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The big money is in online list building. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Anything else is completely extraneous.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. It’s also critical to put together a squeeze page in the right manner. There are proven ways to build an optimal squeeze page. You should be using those moneymaking approaches. That means you’ll want to follow these three guidelines.

Squeeze page basics

Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.

Second, the squeeze page should feature a powerful, brief message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

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Get indexed, get ranked, get traffic

October 21st, 2010 · Internet Marketing

There is no doubt that website traffic is critical to your business success. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.

How does Google give out free traffic?

The process works in a way that you have experienced many many times. You load up Google or another search engine. Enter the words you’re interested in. And then you visit one or more of the sites that show up. That website owner has just enjoyed the benefit of free traffic. So the real question is how you get that free traffic.

If you’re like most people you only click links on the first page or two. In fact, the first page of results receives almost all the free traffic. And believe it or not, the first 3 results receive over 70% of the traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is search engine optimization?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. However, we do know a few things that count.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.

Google needs to actually find your site in order to index it. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.

Twitter and Facebook updates are great places to put links to your site. Google visits these sites many times every day. And follows new links it finds immediately.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Content strategies

This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.

Link juice

The next thing to consider is your links. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.

Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.

Make your site active

And lastly, it’s seems clear that Google expects important pages to be actively updated. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

What you need to do is sign up with several forums in your niche. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it will also get real visitors to your site.

Conclusion

All of the above is important. But let’s face it, writing multiple versions of the same article. Creating profiles on a ton of forums. And posting your articles and comments takes a lot of time. Which means you probably won’t end up doing it.

The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. This way you’ll actually do it. And not doing it means you will never get free traffic from Google.

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Affiliate Marketing Revised

October 20th, 2010 · Internet Marketing

Everything you think you know about building an affiliate business is wrong. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The big lie

Unfortunately, you’ve been led to believe affiliate marketing is easy. Well, that’s true . . . to a point There’s no doubt it’s easier than starting your own business. But starting your own business is really hard, so it’s all relative.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’ve been told to find quality products. Next do some keyword research. Then buy some keyword ads that send traffic to the product. And finally get a fat check for all the sales. But, it’s all wrong.

Keywords are dead

Keyword advertising used to work. But it’s just too competitive to use keywords now. It’s time for a paradigm shift.

A better way

All is not lost. Here’s a new method that works!

  • Get into CPA marketing
  • Utilize demographics data
  • Market on display networks

Get into CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. Your commission is generated when they complete an “action”. Like completing a survey. And getting them to do this is so much easier.

Utilize demographics data

Keywords are no longer relevant (you’ll see in a minute). Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And find your target demographic.

Market on display networks

Now you have your offer and your demographics. Display networks allow you to target demographics with your ads. And use images as your ads. And there was no keyword research required. Plus you’re going to save a ton of money. Keyword ads are expensive, but image ads are still cheap.

Summing it up

This is a great way to make money fast. Because you can start CPA marketing for free. Image ads are cheap. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.

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Affiliate Marketing Revised

October 9th, 2010 · Internet Marketing

You’re dead wrong if you think you know anything about being an affiliate. The tactics of the past few years just don’t work anymore. If you play by the old rules, you will lose this game.

The big lie

Unfortunately, you’ve been led to believe affiliate marketing is easy. Well, that’s true . . . to a point It’s far easier that developing, selling and supporting your own product. But starting your own business is really hard, so it’s all relative.

The bad news…

And to make matters worse, you’ve taught to do it the hard way. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then to use these keywords to buy ads promoting the product. And sit back and collect the profits. But this just won’t work!

Forget keywords

There was a time when this worked. But the competition has shot the price of keywords through the roof. So, throw it all away.

A better way

All is not lost. Here’s a new method that works!

  • Get into CPA marketing
  • Utilize demographics data
  • Do image ad marketing

Start using CPA marketing

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. You get paid when they take an “action”. Such as filling in a form. And getting them to do this is so much easier.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). But demographics are highly important. First, select the CPA offer you want to promote. Next, you go to Quantcast.com. And find your target demographic.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. And let images do the work. And there was no keyword research required. The biggest advantage is price. Image ad clicks are much cheaper.

Summing it up

This is powerful method to make money online. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. You can laser target with demographics. And you get paid for having them take a simple action.

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